Responsibilities:
Formulate Strategies: Assist in developing strategies to establish a lasting digital connection with consumers.
Social Media Management: Plan and monitor our company’s presence on social media platforms (such as X ,Insta,Facebook).
Online Advertising: Launch optimized online advertisements through platforms like Google AdWords and Facebook to enhance company and brand awareness.
SEO Efforts: Actively participate in SEO initiatives, including keyword optimization and image optimization.
Content Marketing: Prepare online newsletters, promotional emails, and website updates.
User Experience: Collaborate with designers to improve the user experience on our digital platforms.
Performance Measurement: Use web analytics tools (such as Google Analytics and WebTrends) to assess the effectiveness of digital marketing efforts.
Stay Updated: Keep abreast of online marketing trends and ensure our strategies remain up to date.
Partnerships: Maintain relationships with media agencies and vendors.