Job Description: Digital Marketing Executive (Meta Ads, Design & Social Media)
Key Roles & Responsibilities
1. Meta Ads Management
Create, manage, and optimize ad campaigns on Facebook & Instagram using Meta Ads Manager.
Research audience interests, define targeting strategies, and manage daily/monthly ad budgets.
Execute lead generation, traffic, and engagement campaigns.
Monitor ad performance daily and optimize creatives, targeting, and budgets for best ROI.
Create compelling ad copies and coordinate visuals aligned with campaign goals.
Prepare and share weekly performance reports using Meta analytics and Excel.
2. Graphic Designing
Design engaging banners, posters, ad creatives, and infographics for digital platforms.
Use tools such as Canva, Adobe Photoshop, and Illustrator.
Maintain brand consistency in colors, fonts, and overall visual identity.
Coordinate with the content and marketing teams for creative concepts and campaigns.
3. Video Editing & Reels Creation
Edit professional-quality reels, shorts, and promotional videos for social media.
Add subtitles, background music, transitions, and visual effects.
Use tools such as CapCut, VN, Filmora, or Adobe Premiere Pro.
Collaborate with the marketing team on video concepts and storyboards.
4. Social Media Management
Manage and grow Instagram, Facebook, YouTube, and LinkedIn accounts.
Plan and schedule daily/weekly posts, stories, and reels.
Handle DMs, comments, and audience engagement professionally.
Develop creative campaigns to increase brand awareness and followers.
Track analytics, engagement metrics, and audience growth trends.
5. Digital Marketing Operations
Assist with Google Ads, WhatsApp marketing, and email marketing campaigns.
Handle basic automation tools and CRM-related activities.
Create simple landing pages using website builders when required.
Support influencer collaborations and online event promotions.
6. Content & Communication
Write attractive ad copies, captions, and promotional content.
Research trending topics, competitors, and industry updates.
Maintain consistent tone, messaging, and brand voice across platforms.
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Required Skills
Skill Category Key Skills
Advertising Meta Ads (Facebook & Instagram), Google Ads
Designing Canva, Adobe Photoshop, Illustrator
Video Editing CapCut, VN, Filmora, Premiere Pro
Social Media Instagram, Facebook, YouTube, LinkedIn
Analytics Meta Insights, Google Analytics, Excel
Content Caption writing, Ad copywriting, Hashtag strategy
Marketing Tools Meta Business Suite, WhatsApp Business, Email tools
General Time management, Creativity, Communication skills
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Candidate Requirements
Female candidate preferred (Age: 22 32 years).
Qualification: Any graduate with a strong interest in digital marketing.
Experience: Minimum 13 years in digital marketing or a related field.
Must be skilled in Meta Ads, Canva, video editing, and social media handling.
Strong communication, creativity, and organizational skills.
Ability to work independently and meet deadlines in a remote work environment.
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Benefits & Growth
Base Salary: 10,000 per month
Attractive incentives and performance-based bonuses.
Training and mentoring support during the initial period.
Salary increment after confirmation based on results and consistency.
Opportunity to grow into a Team Leader or Digital Marketing Manager role.
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Experience
1 - 2 Years
No. of Openings
4
Education
Graduate
Role
Digital Marketing Executive
Industry Type
Education / Teaching / Training / Colleges /Institutes / Universities
Gender
Female
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Home
Face interview location
POOLAKADU, D.NO 12/136/A2, SOMANUR, KRISHNAPURAM KARUMATHAMPATTI, Coimbatore, Tamil Nadu, 641668 ,