We are looking for a Digital Marketing Analyst to join our team in Guwahati. This role involves analyzing digital marketing data to help improve our online presence and enhance marketing strategies.
Key Responsibilities:
- Data Analysis: Analyze web traffic and marketing campaign performance to identify trends and insights that can improve marketing effectiveness.
- Reporting: Create and present detailed reports on digital marketing performance, allowing the team to make informed decisions based on analytics.
- SEO and SEM Strategies: Assist in developing and implementing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase site traffic and improve search rankings.
- Social Media Analytics: Monitor and evaluate the performance of social media campaigns, providing recommendations for improvement to enhance engagement and reach.
- A/B Testing: Conduct A/B tests on campaigns to determine which components perform best, focusing on conversion rates and user engagement.
- Collaboration: Work closely with the marketing and content teams to align digital marketing efforts with overall business goals.
Required Skills and Expectations:
Candidates should have a Master's degree (.) and a minimum of 4 to 10 years of experience in digital marketing analysis or a related field. Proficiency in digital marketing tools and analytics platforms, such as Google Analytics and SEMrush, is essential. Strong analytical and problem-solving skills are required, along with the ability to communicate complex information clearly. Familiarity with SEO practices and social media strategies is also important. A proactive attitude and a passion for staying updated on digital marketing trends will be highly valued.