Designation : Digital Marketing / Ad Operation/ Paid Media
Qualification: MBA (Preferably in Marketing
Experience : 5+ yrs
Salary : 5 to 10 lpa
Location: Bangalore
industry : IT Software
Functional Area: Marketing / Marketing Comms / Digital Marketing
skill required : Qualified candidates will have 5+ years of hands-on SEM experience with a passion for digital marketing.
Strong working knowledge of PPC and SEO best practices with the ability to analyze performance data and
compose insightful reports for clients and internal teams. Experience with Adobe Analytics and Adobe
Social a plus.
Job Description:
Provide inventive and intelligent perspective and implementation of a variety of Digital Marketing
practices including paid search, display advertising, social media advertising, remarketing, ecommerce
media buying and search engine optimization.
General Job Duties:
Manage a team of 4+ Digital & ORM resources.
Design, develop and monitor digital media buying campaigns.
Analyze campaign performance and compile and present detailed reports with proactive insights.
Implement on-going A/B and user experience testing for ads, placements and landing pages.
Work with internal development and design teams to create dynamic landing pages.
Work closely with content development teams to implement and consistently optimize campaigns.
Collaborate and support internal SEO team to develop holistic approaches to digital marketing
strategies.
Collaborate with other internal teams to create cohesive strategies for client success.
Remain current on ever-changing industry best-practices.