manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
· develop and implement e-commerce strategy in order to improve website performance
· work with developers to improve website speed
· work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
· re-plat forming website to new cms, making website mobile capable
· research market in order to discover new trends and technologies in order to improve website performance
· analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve kips
· oversee or directly manage digital marketing channels across ppc, seo, and display, affiliates and email marketing and social media
· develop content calendar and oversee website uploads and landing pages development
· report on performance
requirements:
· at least 3 years of experience in a similar role
· experience managing marketing and tech teams
· experience developing and overseeing digital marketing strategies
· excellent understanding of web design and web analysis
· strong marketing and tech background
· understanding and experience in, ux, adobe photoshop, in design, dreamweaver and google analytics
· knowledge of digital marketing channels such as ppc, seo, social media display and affiliate marketing channels
· knowledge of attribution modeling, website speed optimization, a/b testing, conversion management, sales journey optimization, traffic analysis and reporting tools
· degree level in digital marketing or any related field