• supervise and work along a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers in the strategic development of messages and deliverables.
• prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments.
• conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
• review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges.
• produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences.
• monitor results of team efforts and propose actions for the future
• spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content and technology.
• present, or oversee presentation of final concepts and obtain approvals for deliverables.
• analyze brand tracking, market trends, consumer need, and the competitive landscape.
• meet budget standards by forecasting and managing expenses
skills, qualifications and pre-requisites:
• 1 years of related experience in design field.
• experience in creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget.
• creating integrated content across all marketing channels from digital, social media, paid media, mobile but also understand offline and print.
• proven experience with concept development
• highly skilled with prior experience in leading a team of creative talent.
• strong