• Conduct in-depth research on industry-related topics in order to develop original content.
• Develop content for blogs, articles, product descriptions, social media and the company website.
• Assist the marketing team in developing content for advertising campaigns.
• Proof-read content for errors and inconsistencies.
• Edit and polish the existing content to improve readability.
• Conduct keyword research and using SEO best practices to increase traffic to the company website.
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Create compelling headlines and body copy that will capture the attention of the target audience.
• Identify needs of viewers and recommend new content to address the gaps in the company's current content.