Brand Manager FMCG

Smart4talent

designation: brand manager

qualification: should be mba in marketing

exp: 5-10 yrs

salary : 30-40k pm

industry : fmcg

location : okhla new delhi

job role responsibility:

1. category business planning : analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections

2. brand planning : analyze mr data for growth prospects, change in brand positioning, brand health

3. portfolio planning : analyze industry trends, market competitiveness of products and skus, consumer requirements etc. to identify gaps in the current brand portfolio

4. new product/ product extension planning, development and launch : gather inputs from consumer insights, coordinate for consumer preference testing & initiate new product launch

5. brand communication, development and execution : prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

6. trade promotion (domestic market) : evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;

7. consumer promotion (domestic market) : conceptualize consumer promotion schemes and co-execute with agencies

8. brand plan review : evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

9. consumer complaint redressal : interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

10. market research conceptualization and execution : participate in field work related to market research to obtain first-hand consumer insights

11. market research findings implementation : participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

12. media activation : plan and prepare the

• Experience

  5 - 10 Years

• No. of Openings

  2

• Education

  M.B.A/PGDM, Any Bachelor Degree

• Role

  FMCG Manager

• Industry Type

  FMCG / Food / Beverages

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office