Brand Manager FMCG

Smart4talent

Designation: Brand Manager

Qualification: Should Be MBA in Marketing

Exp: 5-10 Yrs

Salary : 30-40K PM

Industry : FMCG

Location : Okhla New Delhi

Job Role Responsibility:

1. Category Business Planning : Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections

2. Brand Planning : Analyze MR data for growth prospects, change in brand positioning, brand health

3. Portfolio Planning : Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

4. New Product/ Product Extension Planning, Development and Launch : Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

5. Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

6. Trade Promotion (Domestic Market) : Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;

7. Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes and co-execute with agencies

8. Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

9. Consumer Complaint Redressal : interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

10. Market Research Conceptualization and Execution : Participate in field work related to market research to obtain first-hand consumer insights

11. Market Research Findings Implementation : Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

12. Media Activation : Plan and prepare the

Experience : 5 - 10 Years

No. of Openings : 2

Education : Any Bachelor Degree, M.B.A/PGDM

Role : FMCG Manager

Industry Type : FMCG / Food / Beverages

Gender : [ Male / Female ]

Job Country : India