FMCG Manager jobs in Delhi - Smart4talent

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  • Job View 239 Views
  • Applicants Less than 5 Applicants
  • 2021-07-16 2022-01-16

Job Description

Designation: Brand Manager

Qualification: Should Be MBA in Marketing

Exp: 5-10 Yrs

Salary : 30-40K PM

Industry : FMCG

Location : Okhla New Delhi

Job Role Responsibility:

1. Category Business Planning : Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections

2. Brand Planning : Analyze MR data for growth prospects, change in brand positioning, brand health

3. Portfolio Planning : Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

4. New Product/ Product Extension Planning, Development and Launch : Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

5. Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

6. Trade Promotion (Domestic Market) : Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;

7. Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes and co-execute with agencies

8. Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

9. Consumer Complaint Redressal : interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

10. Market Research Conceptualization and Execution : Participate in field work related to market research to obtain first-hand consumer insights

11. Market Research Findings Implementation : Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

12. Media Activation : Plan and prepare the

Industry

FMCG / Food / Beverages

Functional Area

Marketing / Advertising / PR / Media Planning

Number of Vacancy

2

Qualification

Any Bachelor Degree, M.B.A/PGDM


About Smart4talent

Placement industry has witnessed many ups and downs in recent times. Thanks to the continuous changes in the approach of many companies in the nation. As many as companies are there in the industry, there requirements and preferences for manpower recruitment always differ. The same thing is also associated with the job seekers, who are looking forward to getting placed in a highly reputed company in the nation. If you want to avail the benefits of placement and recruitment services, then don’t forget to approach Smart4Talent. We are a renowned name in the area of operations, which is actively engaged in offering a best-in-class variety of placement and recruitment services. We offer the services for web design & web hosting, credit card & personal loan, business franchise, career consultancy, domestic placement, HR consultancy and overseas placement. We also provide the best visa/ passport consultancy and work at home services as well.

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