Area sales manager with Proven ability to drive the sales process from plan to close. A good team player with the ability to adapt in a fast-paced environment. Managing all sales channels, eg. general trade, modern trade, food services and ensure daily operations functioning well. Identify potential markets, sales channels, competition and propose effective sales strategy plan for account expansion & development to achieve monthly and quarterly sales targets & KPIs. Actively explore business opportunities to increase sales volume. Onboarding new distributors adhering to the terms and conditions set by the company such as payment terms, delivery terms etc.