€¢ Technically understand Customer €™ s lubrication and tribology needs and provide lubrication
solution, adding value in terms of better maintenance, higher productivity and process efficiency.
€¢ Present and demonstrate BECHEM€™s product range and help Customer appreciate the true value
of BECHEM products resulting in business generation.
€¢ Manage team of Service Personnel, Distributor and ensure optimal product performance to
Customer€™s processes.
€¢ Conduct market research to identify selling possibilities and evaluate customer needs.
€¢ Manage customer accounts, grow an existing territory.
€¢ Identify product improvements or new products by remaining aware on industry trends, product
results, market activities etc.
€¢ Maintain excellent working relationship with customer and scout for new areas of value add through
Application Engineering.