Advertisement Specialist

## ✅ **Key Roles & Responsibilities:**

### 🔹 **Campaign Planning & Strategy**

* Develop ad strategies for various client industries (e-commerce, service, local, etc.)

* Conduct audience research and define buyer personas.

* Perform competitive analysis and market research.

* Suggest budget distribution across platforms for best performance.

### 🔹 **Campaign Setup & Execution**

* Create and manage Meta Ads (Facebook & Instagram) including lead, traffic, sales, and brand awareness campaigns.

* Set up and run Google Ads: Search, Display, Shopping, Remarketing, Performance Max.

* Launch and optimize YouTube Ads (skippable, non-skippable, in-stream, etc.).

* Write compelling ad copies, headlines, and descriptions.

* Coordinate with creative/design teams for visuals and video assets.

### 🔹 **Tracking & Pixel Management**

* Implement and troubleshoot Meta Pixel, Google Ads Conversion Tracking, and Google Tag Manager.

* Set up Custom Conversions, Events, and UTM tracking.

* Ensure proper funnel tracking and event attribution.

### 🔹 **Campaign Optimization**

* Continuously monitor and analyze ad performance.

* Optimize based on key metrics: CTR, CPC, CPA, ROAS, Conversion Rate, etc.

* Conduct A/B testing of creatives, audiences, and placements.

* Reduce ad wastage and scale winning ad sets/campaigns.

### 🔹 **Reporting & Insights**

* Generate weekly/monthly performance reports.

* Share insights and actionable recommendations with the team or clients.

* Use tools like Google Analytics, Meta Insights, and Looker Studio for reporting.

### 🔹 **Client & Team Collaboration**

* Attend internal and client meetings for strategy and performance reviews.

* Align campaigns with client goals (leads, sales, website visits, app installs, etc.).

* Collaborate with content, SEO, and design teams to align messaging.

### 🔹 **Stay Updated**

* Keep up with platform algorithm changes, new ad formats, and trends.

* Recommend innovative strategies for better reach and engagement.

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## 🛠️ **Required Skills & Tools:**

* Meta Business Suite, Ads Manager

* Google Ads Manager, Google Tag Manager

* YouTube Ad Manager

* Google Analytics 4 (GA4), Looker Studio

* Canva, Photoshop, or video editing basics (optional but a plus)

* Good command over English copywriting for ads

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## ✅ **Bonus (Preferred but not mandatory):**

* Experience in re targeting, funnel marketing, and email re marketing.

* Hands-on experience with landing pages (Unbounce, Instapage, WordPress, etc.)

• Experience

  1 - 2 Years

• No. of Openings

  10

• Education

  Graduate (B.Sc)

• Role

  Advertisement Specialist

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home