Advertisement Specialist

Horus Digital Marketing

## ✅ **key roles & responsibilities:**

### 🔹 **campaign planning & strategy**

* develop ad strategies for various client industries (e-commerce, service, local, etc.)

* conduct audience research and define buyer personas.

* perform competitive analysis and market research.

* suggest budget distribution across platforms for best performance.

### 🔹 **campaign setup & execution**

* create and manage meta ads (facebook & instagram) including lead, traffic, sales, and brand awareness campaigns.

* set up and run google ads: search, display, shopping, remarketing, performance max.

* launch and optimize youtube ads (skippable, non-skippable, in-stream, etc.).

* write compelling ad copies, headlines, and descriptions.

* coordinate with creative/design teams for visuals and video assets.

### 🔹 **tracking & pixel management**

* implement and troubleshoot meta pixel, google ads conversion tracking, and google tag manager.

* set up custom conversions, events, and utm tracking.

* ensure proper funnel tracking and event attribution.

### 🔹 **campaign optimization**

* continuously monitor and analyze ad performance.

* optimize based on key metrics: ctr, cpc, cpa, roas, conversion rate, etc.

* conduct a/b testing of creatives, audiences, and placements.

* reduce ad wastage and scale winning ad sets/campaigns.

### 🔹 **reporting & insights**

* generate weekly/monthly performance reports.

* share insights and actionable recommendations with the team or clients.

* use tools like google analytics, meta insights, and looker studio for reporting.

### 🔹 **client & team collaboration**

* attend internal and client meetings for strategy and performance reviews.

* align campaigns with client goals (leads, sales, website visits, app installs, etc.).

* collaborate with content, seo, and design teams to align messaging.

### 🔹 **stay updated**

* keep up with platform algorithm changes, new ad formats, and trends.

* recommend innovative strategies for better reach and engagement.

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## 🛠️ **required skills & tools:**

* meta business suite, ads manager

* google ads manager, google tag manager

* youtube ad manager

* google analytics 4 (ga4), looker studio

* canva, photoshop, or video editing basics (optional but a plus)

* good command over english copywriting for ads

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## ✅ **bonus (preferred but not mandatory):**

* experience in re targeting, funnel marketing, and email re marketing.

* hands-on experience with landing pages (unbounce, instapage, wordpress, etc.)

• Experience

  1 - 2 Years

• No. of Openings

  10

• Education

  B.Sc, Any Bachelor Degree

• Role

  Advertisement Specialist

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home