Advertisement Specialist

✅ Key Roles & Responsibilities:

🔹 Campaign Planning & Strategy

Develop ad strategies for various client industries (e-commerce, service, local, etc.)

Conduct audience research and define buyer personas.

Perform competitive analysis and market research.

Suggest budget distribution across platforms for best performance.

🔹 Campaign Setup & Execution

Create and manage Meta Ads (Facebook & Instagram) including lead, traffic, sales, and brand awareness campaigns.

Set up and run Google Ads: Search, Display, Shopping, Remarketing, Performance Max.

Launch and optimize YouTube Ads (skippable, non-skippable, in-stream, etc.).

Write compelling ad copies, headlines, and descriptions.

Coordinate with creative/design teams for visuals and video assets.

🔹 Tracking & Pixel Management

Implement and troubleshoot Meta Pixel, Google Ads Conversion Tracking, and Google Tag Manager.

Set up Custom Conversions, Events, and UTM tracking.

Ensure proper funnel tracking and event attribution.

🔹 Campaign Optimization

Continuously monitor and analyze ad performance.

Optimize based on key metrics: CTR, CPC, CPA, ROAS, Conversion Rate, etc.

Conduct A/B testing of creatives, audiences, and placements.

Reduce ad wastage and scale winning ad sets/campaigns.

🔹 Reporting & Insights

Generate weekly/monthly performance reports.

Share insights and actionable recommendations with the team or clients.

Use tools like Google Analytics, Meta Insights, and Looker Studio for reporting.

🔹 Client & Team Collaboration

Attend internal and client meetings for strategy and performance reviews.

Align campaigns with client goals (leads, sales, website visits, app installs, etc.).

Collaborate with content, SEO, and design teams to align messaging.

🔹 Stay Updated

Keep up with platform algorithm changes, new ad formats, and trends.

Recommend innovative strategies for better reach and engagement.

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🛠️ Required Skills & Tools:

Meta Business Suite, Ads Manager

Google Ads Manager, Google Tag Manager

YouTube Ad Manager

Google Analytics 4 (GA4), Looker Studio

Canva, Photoshop, or video editing basics (optional but a plus)

Good command over English copywriting for ads

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✅ Bonus (Preferred but not mandatory):

Experience in re targeting, funnel marketing, and re marketing.

Hands-on experience with landing pages (Unbounce, Instapage, WordPress, etc.)

• Experience

  1 - 2 Years

• No. of Openings

  10

• Education

  Graduate (B.Sc)

• Role

  Advertisement Specialist

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home