Responsible for and owning P&L for entire groups E-commerce vertical. Responsible for superior consumer experience throughout the full funnel and journey onplatforms via traffic and conversion improvement models. Responsible for developing digital marketing strategy by studying economic indicators, trackingchanges in supply and demand, identifying customers and their current and future needs, andmonitoring the competition. Identify opportunities for launching digitally native products within existing and new categoriesand brands and owning the ideation to launch lifecycle for these products. Plans and executes all web, SEO/SEM, database marketing, email, social media, and displayadvertising campaigns. Develops unique digital marketing strategy for different products and ultimately drives salesgrowth through various online B2B, B2C, D2C, and other channels. Responsible for establishing partnerships and closely monitor sales across domestic as well asglobal Ecommerce channel partners such as Amazon, Flipkart, Myntra, 1mg, noon, etc. Designs, builds, and maintains our social media presence globally. Responsible for planning and maintaining inventories and proper logistics. Measures and reports performance of all digital marketing campaigns and assesses against goals(ROI and KPIs). Identifies trends and insights, and optimizes spend and performance based on the insights. Plans, executes, and measures experiments and conversion tests. Analyse data of each format from various sources such as Kantar household panel, Nielsen RMS,Amazon Pi, Stack line and various other sources. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiplechannels and customer touchpoints.We need headhunting service for Head of Digital Marketing and E-commerce from Mama's Earth,ITC, HUL, Marico, Emami, Amazon/Flipkart (Health and Beauty category e-commerce head)