Key ResponsibilitiesPlan, execute, and manage paid marketing campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.Monitor campaign performance and optimize ads to achieve lead generation and revenue targets.Conduct keyword research, audience targeting, and competitor analysis.Manage PPC (Pay-Per-Click), display, remarketing, and social media advertising campaigns.Track and analyze campaign KPIs such as CPC, CPA, CTR, ROAS, and conversion rates.Generate regular performance reports and provide actionable insights.Conduct A/B testing for ad creatives, landing pages, and campaign strategies.Collaborate with content, creative, and web development teams to improve campaign effectiveness.Manage marketing budgets and ensure efficient allocation of advertising spend.Stay updated with digital marketing trends, platform updates, and industry best practices.