1. Learning SEO strategies (keyword research, link acquisition, and on-site optimization)2. Understanding Google Analytics, SEMRush, Keyword Planner, Google Webmaster, and other SEO Tools3. Developing keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content4. Improving meta tags across older articles and on-page optimization5. Optimizing web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings6. Analyzing keywords and SEO techniques used by competitors7. Understanding of search engine algorithms and ranking methods