Identify and engage key stakeholders (architects, engineers, consultants, and developers) to introduce and specify Armorsil products in projects. Develop and maintain a database of project specifications and potential leads. Provide technical guidance on product applications, compliance, and industry standards. Deliver compelling product presentations and technical seminars to target audiences. Collaborate with the sales team to convert specified products into actual sales. Identify new market trends, project opportunities, and competitors' activities. Develop strategies to increase product specifications in ongoing and upcoming projects. Prepare and submit accurate technical documentation, including datasheets, product manuals, and specifications. Ensure all product specifications comply with regulatory and industry standards. Work closely with the R&D team to provide market feedback on product performance. Build and maintain strong, long-term relationships with decision-makers in the construction industry. Attend industry events, exhibitions, and seminars to network and promote products. Follow up on specified projects to ensure product selection and support the sales cycle.