Responsibilities Campaign management: Create, plan, implement, measure, and optimize digital marketing campaignsContent creation: Create and optimize content for websites and social media platformsData analysis: Analyze data to improve marketing tacticsTrend identification: Identify trends and insightsMarketing investment allocation: Allocate marketing investmentsWebsite management: Manage and maintain a company's websiteMarket research: Perform market research to help maintain a brandCollaboration: Collaborate with other marketing professionals