Responsibilities and Duties: Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos,videos and news) Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales and customer service to ensurebrand consistency Communicate with followers, respond to queries in a timely manner and monitorcustomer reviews Oversee social media accounts design (e.g. Facebook timeline cover, profilepictures and blog layout) Suggest and implement new features to develop brand awareness, like promotionsand competitions Stay up-to-date with current technologies and trends in social media, design tools and applications.