Search Engine Optimization Manager Job Vacancies in Madurai

Responsible for creating, improving, and maintaining content to achieve our business goals. Plan, drive and execute a content strategy that is aligned with short-term and long-term marketing targets.Deliver engaging content on a regular basis across several channels (newsletters, articles & blogs, email campaigns, product collaterals, PRs, explainer videos, social media marketing, branding events, corporate collaterals, whitepapers, etc.)Periodic reporting: highlighting the happenings, progress, comparisons and measurement numbers. Collaborate with the marketing, creative, product and sales teams to get inputs.Demonstrate consistency and clarity in showcasing brand voice across every touch point. Conduct rigorous quality checks on every piece of outbound content.

Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.Designs, builds, and maintains our social media presence.Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Identifies trends and insights, and optimizes spend and performance based on the insights.Brainstorms new and creative growth strategies through digital marketing.Plans, executes, and measures experiments and conversion tests.Collaborates with internal teams to create landing pages and optimize user experience.Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Identifies critical conversion points and drop off points and optimizes user funnels.Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

SEO specialists are marketing professionals who use research and analysis to improve a website's ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users.