- Customer Engagement: Develop and maintain strong relationships with key customers, distributors, and retailers to ensure high levels of satisfaction and loyalty.- Customer Support: Address customer queries, concerns, and complaints in a timely and professional manner, ensuring an optimal customer experience.- CRM System Management: Manage and update the CRM database with accurate customer information, including contact details, purchase history, and preferences.- Customer Segmentation: Analyze customer data to segment customers based on demographics, buying behavior, and preferences, allowing for targeted marketing and personalized communication.- Sales Support: Collaborate with the sales team to provide customer insights, generate leads, and help drive sales through strategic customer relationship management.- Product Feedback: Collect feedback from customers regarding FMCG products, services, and experiences, and work with relevant teams to address issues and improve offerings.- Customer Retention Strategies: Implement strategies to increase customer retention and loyalty, such as loyalty programs, personalized offers, and post-purchase follow-ups.- Customer Education: Educate customers about new FMCG products, promotions, and features, ensuring they are well-informed and engaged with the brand.- Reporting and Analysis: Monitor and analyze CRM data to generate reports on customer satisfaction, engagement levels, and retention rates, providing insights to management.- Cross-functional Collaboration: Work closely with marketing, sales, and product teams to ensure that customer needs and feedback are integrated into business strategies and product development.- Promotions and Campaigns: Collaborate in designing and executing customer-centric marketing campaigns and promotional offers aimed at enhancing customer engagement and product uptake.