Role Overview & Eligibility Criteria:The PR Executive will support the planning and execution of public relations campaigns across traditional and digital platforms. The role involves media coordination, content development, monitoring coverage, and supporting client accounts as part of an integrated communications team.Key Responsibilities:Support day-to-day PR activities for assigned client accountsDraft press releases, media pitches, briefs, and basic communication materialsAssist in media outreach and coordination with journalists and publicationsTrack media coverage and prepare coverage reports and analysisCoordinate with internal teams (digital, creative, social, strategy) to ensure integrated campaign deliverySupport event coordination, press conferences, and media interactionsMaintain media databases and update contact listsMonitor news and industry trends relevant to client brandsSkills & Competencies:Strong written and verbal communication skillsBasic understanding of PR tools, media landscape, and integrated campaignsGood organisational and time-management skillsAbility to work in a fast-paced, deadline-driven agency environmentWillingness to learn and take feedback constructivelyProficiency in using AI tools and creating effective PowerPoint presentationsQualifications:Bachelors degree in Mass Communication, Journalism, PR, Marketing, or related fieldPrior agency experience mandatory