Develop product line with differentiation on product with higher ASP, Margin and Premiumization. Develops the strategy, directs the development and implementation of companys product portfolio. Maximize incremental revenue through consumer purchase frequency and share of requirements. Works closely with Procurement to identify new product concepts and bring to market quickly. Directs pricing strategy to achieve greatest impact while playing a key role into promotion strategy andeffectiveness. Responsible for developing and executing the strategic plans for the overall new product portfolio andcommercializing. Creates, develops and delivers strategic innovation projects that will produce a competitive advantagein the marketplace. Deliver the new product revenue goals set by the organization Strong leader with excellent management skills who is able to motivate and innovate on a daily basis.