Key ResponsibilitiesCreate and execute comprehensive digital marketing plans to drive brand awareness, engagement, and lead generation.Develop high-quality and engaging content for digital channels, including blog posts, articles, newsletters, social media posts, and videos.Optimize website content and structure for search engines and manage off-page SEO activities (link building, directory submissions, content promotion) to improve visibility and drive traffic.Manage paid search campaigns (SEM) to improve visibility and drive traffic.Design and implement email marketing campaigns, including newsletters, promotional offers, and automated email sequences.Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, and make data-driven recommendations for improvement.Required SkillsProficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools, social media management tools)Strong understanding of current digital marketing trends and best practicesExcellent written and verbal communication skillsCreative thinking and problem-solving abilitiesAbility to analyze data and draw actionable insightsStrong project management skills and attention to detail