Understanding your brands and products inside out. Drive a hands-on, startup-like approach with personal involvement at all levels and tasks Personally set up the marketing stack for all goals. Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s). Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches. Actively managing and growing SEM/SEO campaigns for new and existing categories and markets. Developing new channels of user acquisition to drive new growth and diversify channel-mix. Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered. Improving the efficiency of the team through process improvements, decision-making frameworks and automation. Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term.Other Skills : Very strong analytical skills, good command over numbers and sharp eye for data driven insights. Expertise in the areas of SEM. Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads. Ability to think strategically and structurally while solving growth problems.