Optimization Female Jobs in Ludhiana

We are looking for an experienced female General Manager to lead our operations in Ludhiana, India. The ideal candidate will have 5 to 10 years of experience in management and be a graduate. This full-time, office-based role requires strong leadership and organizational skills.Key Responsibilities:- **Strategic Planning**: Develop and implement business strategies to achieve company goals and maximize growth.- **Team Leadership**: Oversee and motivate the team, ensuring effective communication and collaboration among departments.- **Performance Management**: Monitor performance metrics and ensure that all departments meet or exceed their targets.- **Budget Management**: Prepare and manage budgets, ensuring financial objectives are met while controlling costs effectively.- **Stakeholder Engagement**: Build and maintain relationships with clients, suppliers, and partners to foster business opportunities.Required Skills and Expectations:Candidates must possess excellent leadership skills and be able to inspire and guide a team toward achieving company objectives. Strong verbal and written communication abilities are crucial for effective stakeholder engagement. The ideal candidate should have robust analytical skills to evaluate business performance and make informed decisions. A proactive attitude, adaptability, and a strong work ethic are essential in a dynamic environment. Demonstrated experience in managing budgets and overseeing business operations will be highly valued. Finally, the candidate should be comfortable working in a traditional office setting and be able to collaborate effectively with colleagues.

Job SummaryWe are looking for a creative and trend-savvy Social Media Content Creator to develop engaging content that builds brand awareness, drives engagement, and supports marketing goals. The ideal candidate has strong storytelling skills, understands platform trends, and can create compelling content across multiple social channels.Key ResponsibilitiesContent CreationCreate original, engaging content (videos, reels, graphics, carousels, captions, stories) for platforms such as Instagram, TikTok, LinkedIn, Facebook,YouTube,Write compelling copy tailored to each platformDevelop short-form and long-form video contentContent Strategy & PlanningCollaborate with the marketing team to develop monthly content calendarsIdentify trends, viral content opportunities, and platform updatesAlign content with brand voice and marketing campaignsCommunity EngagementMonitor comments, messages, and mentionsEngage with followers and build online community relationshipsRespond to inquiries in a timely and professional mannerPerformance TrackingTrack and analyze content performance (reach, engagement, growth, conversions)Generate performance reports with insights and optimization recommendationsConduct A/B testing to improve resultsCollaborationWork with designers, videographers, and marketing teamsCoordinate with influencers and brand partners (if applicable)Stay updated on social media best practices and emerging toolsQualification RequiredBachelors degree in Marketing, Communications, Media, or related field (or equivalent experience)13+ years of experience in social media content creationStrong writing and storytelling skillsProficiency in tools such as Canva, Adobe Creative Suite, CapCut, or similarBasic video editing and graphic design skillsFamiliarity with social media analytics tools

Developing Digital Strategy:Working with management, analyze the objectives and vision of the company and develop a digital marketing strategy that will be used as a guide for upcoming campaigns and projects.Analyzing Trends:Collect data on changing trends and customer preferences, and use this data to develop new strategies and campaigns.Managing Content:Ensure content on the company website is current and relevant, conducting regular reviews of content and making necessary updates.Optimizing Conversion:Review performance to identify potential areas of improvement and recommend changes to improve customer experience and conversion.Creating Partnerships:Establish relationships with other businesses and organizations in order to create cost-effective partnerships and cross-promotional opportunities.Restocking Inventory:Oversee the restocking of inventory to ensure customers have access to desired products.Reporting:Use tracking tools such as Google Analytics to develop reports to review performance and track goals.

The Creative Designer will be responsible for developing Brand creatives for Outdoor, Marketing, Social assets, New gifting and packaging concepts, product designs.Responsibilities:Content Designing- In content designing you need to plan what all content you will be planning for the entire month with the thought process behind each planning.Creative Designing- In creative designing you will need to plan the creatives for each video, photo, content, stories etc. that you will be planning for the monthManaging social assets- you will be responsible for managing all the social media accounts of the organization. And also creating new platforms if needed.R&D on new concepts- you will be required to put on your thinking caps and come up with some creative packaging and concept ideas.Product photography- managing the product portfolio pictures as and when required for social media post either by yourself or by outsourcing.Improvising website content- Keeping an eye from time to time on website upgradations, suggestions etc. for better customer experienceCampaign management- designing/ planning and execution of campaigns to increase customer awareness with the ultimate aim to increase the footfall and sales.Marketing calendar- you will be required to come up with the complete planning of activities that you will be doing for the entire month.Budget management- you will be required to come up with an expected budget of the activities that will be done related to marketing in that month.Competition benchmarking- keep an eye on the marketing strategies of the competitors and planning our own strategies accordinglyAdditions: Executing all marketing campaigns apart from social campaignsSoftware: Adobe Photoshop, Illustrator, Corel drawSalary: Rs.20,000 - Rs.25,000/-Time: 10:00 pm - 7:00 pm. Location: Corporate Office, Ludhiana