Create innovative, on-trend designs for seasonal collections (e.g., apparel, accessories, etc.) while ensuring the brand's vision and identity are maintained.Work closely with design teams to create mood boards, sketches, and technical specifications for new collections.Select fabrics, colors, and finishes, and collaborate with suppliers to source the best materials.Conduct research on current fashion trends, consumer preferences, and competitor products to inspire new design ideas.Oversee the prototyping process, collaborating with sample makers and garment technicians to ensure designs are translated accurately.Develop technical packs, including garment specifications, to communicate design intent to production teams.