Key Responsibilities1. Act as Centre Head and take ownership of overall centre profitability.2. Achieve revenue targets (billing & collections) and campus conversion targets.3. Lead Counselling, Marketing, and Administration teams; coordinate academicdelivery.4. Ensure all departmental SOPs are followed properly.5. Maintain conversion ratios (Tele-calling Visit and Visit Enquiry).6. Actively participate in counselling to improve productivity and conversions.7. Ensure timely follow-up of all pending enquiries.8. Guide counsellors on effective counselling approaches and execution.9. Review marketing campaigns and suggest improvements.10. Prepare monthly plans and ensure execution as per targets.11. Ensure timely fee collection and closure of pending dues.12. Drive brand awareness and lead generation through ATL & BTL activities (seminars,events, pamphlets, hoardings, wall paintings, etc.).13. Coordinate with vendors for newspaper ads and branding materials.14. Plan and supervise distribution of marketing materials.15. Identify and develop business associates to generate regional business.16. Build relationships with industries and promote relevant courses.17. Support digital marketing initiatives for lead generation.18. Maintain engagement with past, existing, and prospective students.19. Plan and lead in-house and outdoor marketing activities and events.20. Handle student and parent grievances professionally.21. Support operations teams to ensure smooth execution and business goals.22. Track competitor activities and local market trends.23. Overall center operations