ResponsibilitiesAs a social media strategist, you'll need to:develop creative and engaging social media strategies manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapiccreate engaging multimedia content (and/or outsource this effectively) across multiple platformsdevelop, launch and manage new competitions and campaigns that promote your organisation and brandform key relationships with influencers across the social media platformsundertake audience researchmanage and facilitate social media communities by responding to social media posts and developing discussionsmonitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insightsresearch and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activityanalyse competitor activityrecommend improvements to increase performanceset targets to increase brand awareness and increase customer engagementmanage, motivate and coach junior staff such as social media executives or assistantsmanage a budget for social media activitieseducate other staff on the use of social media and promote its use within your company (in-house roles)encourage collaboration across teams and departmentsregularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).