Creating user-centred designs by thoroughly understanding business requirements, the voice of
the customer, user journeys, customer feedback, and usability findings.
— Efficiently and iteratively developing user flows, wireframes, prototypes, as well as low and
high-fidelity mock-ups.
— Ensuring the incorporation of customer feedback, usage metrics, and usability findings into the
design to amplify the voice of the customer.
— Utilizing prototyping tools such as Sketch, XD, Zeplin, Invision, or equivalent
— Optimizing existing user interface designs to enhance user experiences.
— Developing technical and business requirements and consistently striving to deliver intuitive and
user-centred solutions.
— Developing prototypes to visualize and test new product concepts and ideas.
— Conducting ongoing user research to inform and validate design decisions.
— Illustrating design ideas using storyboards, process flows and sitemaps.
— Creating UI mock-ups and prototypes that vividly illustrate the functionality and appearance of
websites, Android, and iOS applications.
— Preparing and presenting rough drafts to internal teams and key stakeholders, effectively
communicating design concepts.
— Identifying and troubleshooting UX issues, including responsiveness and user interface
challenges.
— Conducting layout adjustments based on user feedback.
— Adhering to style standards for fonts, colors and images.
— Planning and implementing innovative design concepts.
— Collaborating closely with the Business Development team to understand their business objectives
and align design efforts accordingly.