Social Media Specialist has the following duties and responsibilities:
• Develop, implement and manage our social media strategy aligned with brand
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Develop creative and work with copywriters and designers to ensure content is informative and
appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong
network
• Provide constructive feedback