- Create and manage social media profiles and presence on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
- Develop engaging content for posts, including text, images, and videos, to build brand awareness and increase followers.
- Monitor, track, and analyze social media performance, engagement, and ROI.
- Use analytics tools to measure the effectiveness of social media campaigns and make data-driven decisions to optimize strategies.
- Stay updated on social media trends and best practices.
- Research new features and algorithms on various platforms to stay ahead of the curve and implement innovative ideas for maximum impact.
- Respond to comments and messages from followers in a timely and professional manner.
- Engage with the audience, address queries, resolve complaints, and foster a positive relationship with customers.
Required skills and expectations:
- Strong communication skills, both written and verbal, to create compelling content and interact with followers effectively.
- Creativity and a keen eye for design to craft visually appealing posts and maintain a consistent brand image.
- Knowledge of social media marketing techniques and tools to drive engagement and reach target audiences.
- Ability to multitask, prioritize tasks, and work independently in a remote work environment.
- Basic understanding of analytics and reporting to track performance metrics and adjust strategies accordingly.