- Performing site specific keyword research, competitive analysis and detailed technical of the company's website/s to ensure the health of the website in the online space.
- Managing the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns.
- Providing recommendations and execute/manage strategies for content development in coordination with SEO goals.
- Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation, and optimization.
- Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools).
- Monitoring and evaluating web analytics dashboards and reports to develop and recommend SEO strategies.