roles responsibilities:
• manage content updates on the wordpress hosted pivotree website including the resource center, blog, and build new landing pages, demo pages, as needed.
• troubleshoot all technical issues across our website.
• drive seo in content creation and programming by collaborating with editorial and marketing teams
• search for opportunities to optimize website architecture content linking and other factors in the interest of improving seo positions for target keywords.
• optimize copy and landing pages for search engine marketing
• support marketing managers when needed in email template creation, email signatures and other digital assets.
• perform ongoing keyword discovery, expansion and on-page and off-page optimization across our web properties.
• forecast, measure and report on website key metrics, organic traffic, ranking positions, dwell time, return visits and provide and implement recommendations for continuous improvement.
• execute tests collect and analyze data and results identify trends and insights in order to achieve maximum roi in paid search campaigns
• track report and analyze website analytics and ppc initiatives and campaigns
• conduct owned and competitor site, page audits and analyses to ensure seo best practice compliance and to benchmark performance to inform strategies and tactics that will help us out-rank and win against competitors.
• ensure accessibility requirements on the pivotree website are being met.
• ongoing monitoring of page speed to ensure a ranking.
qualifications for web/seo specialist
• 3 - 5 years experience in a web management/developer focused role with a proven track record of successfully planning, testing, executing and optimizing digital properties.
• working knowledge of wordpress is required.
• html/css working knowledge is required.
• 2 years experience in successfully developing and executing seo campaigns
• experience using tools like google search console, google analytics, semrush or simila
Experience
3 - 9 Years
No. of Openings
1
Education
Advanced/Higher Diploma, Any Bachelor Degree
Role
SEO & Web Specialist
Industry Type
IT-Hardware & Networking / IT-Software / Software Services
Gender
[ Male / Female ]
Type of Job
Full Time
Work Location Type
Work from Home