Roles Responsibilities:
Manage content updates on the Wordpress hosted Pivotree website including the resource center, blog, and build new landing pages, demo pages, as needed.
Troubleshoot all technical issues across our website.
Drive SEO in content creation and programming by collaborating with editorial and marketing teams
Search for opportunities to optimize website architecture content linking and other factors in the interest of improving SEO positions for target keywords.
Optimize copy and landing pages for search engine marketing
Support marketing managers when needed in email template creation, email signatures and other digital assets.
Perform ongoing keyword discovery, expansion and on-page and off-page optimization across our web properties.
Forecast, measure and report on website key metrics, organic traffic, ranking positions, dwell time, return visits and provide and implement recommendations for continuous improvement.
Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track report and analyze website analytics and PPC initiatives and campaigns
Conduct owned and competitor site, page audits and analyses to ensure SEO best practice compliance and to benchmark performance to inform strategies and tactics that will help us out-rank and win against competitors.
Ensure accessibility requirements on the Pivotree website are being met.
Ongoing monitoring of page speed to ensure A ranking.
Qualifications for Web/SEO Specialist
3 - 5 years experience in a web management/developer focused role with a proven track record of successfully planning, testing, executing and optimizing digital properties.
Working knowledge of Wordpress is required.
HTML/CSS working knowledge is required.
2 years experience in successfully developing and executing SEO campaigns
Experience using tools like Google Search Console, Google Analytics, SEMrush or simila
Experience : 3 - 9 Years
No. of Openings : 1
Education : Advanced/Higher Diploma, Any Bachelor Degree
Role : SEO & Web Specialist
Industry Type : IT-Hardware & Networking / IT-Software / Software Services
Gender : [ Male / Female ]