paid search campaign management:
develop and execute comprehensive paid search strategies across platforms such as google ads, bing ads, and others.
create and optimize ppc (pay-per-click) campaigns to maximize roi and achieve performance goals.
keyword research and analysis:
conduct thorough keyword research to identify relevant and high-performing keywords.
analyze and adjust keyword strategy based on search volume, competition, and business goals.
ad copy writing:
create compelling ad copy and design effective ad creatives to improve click-through rates.
a/b test ad variations to enhance performance.
budget management:
manage and allocate budgets effectively to ensure efficient use of resources.
monitor campaign spending and adjust budgets based on performance.
analytics and reporting:
monitor and analyze key performance indicators (kpis) such as click-through rate (ctr), conversion rate, and cost per acquisition (cpa).
prepare regular reports on campaign performance and provide insights for optimization.
landing page optimization:
collaborate with the web development and design teams to optimize landing pages for better conversion rates.
ensure a seamless user experience from ad click to conversion.
competitor analysis:
stay informed about industry trends and competitor strategies.
adjust sem strategies based on competitive landscape and emerging opportunities.
stay updated:
stay current with changes in search engine algorithms and advertising platforms.
implement new features and tools to enhance campaign performance.
qualifications and skills:
bachelor's degree in marketing, business, or a related field.
proven experience in managing sem campaigns, preferably with certifications such as google ads or bing ads.
in-depth knowledge of paid search platforms and advertising best practices.
analytical mindset with strong data analysis skills.
excellent written and verbal communication skills.
ability to work independently and collaboratively in a team environment
Experience
0 - 1 Years
No. of Openings
2
Education
Diploma, Any Bachelor Degree, Professional Degree
Role
Sem
Industry Type
Media / Entertainment / Broadcasting
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office