We are seeking a Software Marketing Executive responsible for promoting software products/services, generating leads, and supporting revenue growth. The role involves market outreach, client engagement, and executing marketing strategies to increase product visibility and sales.
Key Responsibilities
Promote company software products and solutions
Generate leads through calls, emails, social media, and networking
Identify potential clients and business opportunities
Explain product features, benefits, and value propositions
Conduct product presentations or demos (if required)
Coordinate with the sales team for conversions
Maintain client databases and lead tracking
Develop and execute marketing campaigns
Manage digital marketing activities (where applicable)
Build and maintain customer relationships
Collect market feedback and competitor insights
Support branding and promotional activities
Achieve assigned sales / lead targets
Prepare marketing reports and updates
Required Skills
Strong communication and presentation skills
Basic understanding of software / IT products
Sales and negotiation abilities
Lead generation & customer handling skills
Digital marketing knowledge (preferred)
Confidence in client interactions
Target-oriented mindset
Good organizational and follow-up skills
Qualifications
Bachelors degree (Marketing, Business, IT, or related field)
Experience in software / IT marketing preferred
Freshers with strong communication skills may apply
Preferred Experience (Optional)
Experience in SaaS / IT services / software sales
Familiarity with CRM tools
Knowledge of digital marketing channels
Key Performance Indicators (KPIs)
Lead generation numbers
Conversion rates
Revenue contribution
Client acquisition & retention
Campaign effectiveness