Key Skills & Responsibilities
● End-to-end implementation and configuration of Salesforce Marketing Cloud (SFMC).
● Strong hands-on experience with Email, SMS, WhatsApp, and Push channels.
● Strong expertise in Journey Builder and marketing automation.
● Hands-on experience with AMPscript, SSJS, Cloud Pages, HTML/CSS.
● Experience with REST/SOAP APIs, transactional communication APIs, and third-party integrations.
● Experience with Data Extensions, data modeling, segmentation, and audience management.
● Experience in custom activity development and SFMC technical solutions.
● Experience with marketing reports and dashboards.
● Strong troubleshooting, analytical, communication, and client-facing skills.
Certifications
● Salesforce Marketing Cloud Consultant Certification - Preferred/Required
● Salesforce Marketing Cloud Developer Certification - Preferred