❖ acquire new institutional customers through purchase department (b2b)
❖ identified and developed prospective clients/ channel partners while analyzing their requirements and rendering the various aspects of the business.
❖ plan & conceptualize various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability.
❖ responsible for cold calling, meeting prospective clients / building business relationships
❖ designing & execution of marketing activities to increase category revenues & awareness
❖ accountable for achieving budgeted sales volumes, prices and profit margin and managing sales orders for institutional, online and retail sales
❖ on boarding and maintaining relationships with various hospitals in the allocated territory, purchase managers, dispensing doctors, to ensure seamless transactions, and satisfactory customer service.
❖ identify the growth areas and new business scope within the existing category
❖ constantly track competitor activity within the area and suggest ways and means to deal with the same and achieve monthly targets
❖ coordinate with outbound logistics person at the company for ensuring stock availability as per the sales plan
❖ building relationships with the purchase managers / purchase incharge / head of purchase
❖ interact regularly with key customers for quality feedback and strengthening the existing
relationship.