Sales / Marketing Executive/ Manager

a sales/marketing executive/manager role is a hybrid position that focuses on driving revenue through both direct selling activities and the strategic promotion of products or services. the job title can refer to an entry-level position (executive) or a leadership role (manager), with responsibilities scaling accordingly.

here is a comprehensive job description covering the core duties, which can be tailored based on the required seniority level:

🎯 job summary

the sales and marketing manager/executive is responsible for developing and executing strategies that generate leads, build brand awareness, and increase revenue. this role requires a balance of creative marketing skills to attract prospects and strong sales acumen to convert those prospects into profitable customers.

📈 key responsibilities and duties

the responsibilities are typically split between sales management and marketing strategy:

1. sales management & business development

target achievement: develop and implement effective sales plans to meet or exceed established sales targets and revenue goals.

lead generation & conversion: identify and qualify new sales leads through market research, networking, and cold calling. manage the entire sales cycle from initial contact to closing the deal.

client relationship management: build and maintain strong, long-lasting customer relationships, serving as the key point of contact for strategic accounts.

negotiation & pitching: prepare and deliver persuasive sales presentations, proposals, and contracts to prospective clients.

market intelligence: monitor market trends, competitor activities, and customer feedback to identify new opportunities and threats.

2. marketing strategy & execution

campaign management: design, execute, and manage integrated marketing campaigns (digital, social media, email, print) to promote products or services.

content development: collaborate with creative teams to develop compelling marketing materials, including brochures, website copy, case studies, and presentations.

brand promotion: increase brand awareness and market visibility through strategic pr, events, and partnership opportunities.

budget management: manage the sales and marketing budgets, tracking expenses and ensuring cost-effective deployment of resources.

performance analysis: track, analyze, and report on the performance of all sales and marketing activities using key metrics (., roi, conversion rates, cost per lead).

• Experience

  2 - 8 Years

• No. of Openings

  1

• Education

  B.A, B.B.A, B.Com, B.Sc, M.B.A/PGDM

• Role

  Sales Manager

• Industry Type

  Manufacturing / Production / Quality

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery