responsibilities
· devise creative public relations strategies that fit company profile
· develop effective pr plans using appropriate strategies and tactics
· organize and coordinate pr activities
· use a variety of channels (tv, press, internet etc.) to maximize company exposure
· liaise with marketing professionals to ensure consistency in promoting corporate image
· arrange for interviews or public speaking events and construct press releases
· advise company on handling sensitive public issues to preserve reputation
· assess opportunities for sponsorships and other partnerships and manage relations
· analyze results of pr campaigns or efforts and prepare reports
requirements
· proven experience as public relations executive or similar role
· proven experience in coordinating and managing effective pr campaigns through various channels
· solid knowledge of social media (blogs, facebook, twitter, etc.)
· excellent communication and presentation skills; comfortable as a public speaker
· ability to build strong relationships with key people or organizations
· a creative mind partnered with the ability to find the best practical solutions
· bsc/ba in pr, marketing or english honours graduate or mass communication