We are seeking a detail-oriented and results-driven PPC Specialist to join our digital marketing team. The ideal candidate will have a strong understanding of pay-per-click advertising strategies and be adept at optimizing campaigns across various platforms to achieve maximum ROI. This role will involve managing multiple PPC accounts, analyzing data, and implementing effective ad strategies to drive traffic and conversions.
Key Responsibilities:
Develop and execute PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising.
Conduct keyword research to identify relevant search terms and optimize campaigns accordingly.
Create compelling ad copy and design engaging visuals that align with brand messaging.
Monitor campaign performance and analyze metrics to make data-driven decisions.
Manage budget allocations and bid strategies to ensure cost-effective advertising.
Collaborate with the SEO and content teams to align PPC strategies with overall marketing goals.