- Plan, execute, and optimize programmatic ad campaigns across multiple platforms (Google Display & Video 360, The Trade Desk, etc.).
- Monitor campaign performance and adjust strategies to meet key performance indicators (KPIs) such as ROAS, CTR, and CPA.
- Collaborate with creative teams to develop engaging ad creatives and test different formats for maximum impact.
- Utilize data analytics tools to track and report on campaign performance, providing actionable insights.
- Conduct A/B testing and audience segmentation to enhance targeting accuracy and ad effectiveness.
- Stay updated with the latest programmatic trends, ad technologies, and best practices.
- Work closely with cross-functional teams including content, design, and product marketing to align campaign strategies.