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UBON, today, is a leading brand in the CONSUMER ELECTRONICS category having a Pan India presence with over 250+ distributors and counting in about 3000 cities. It connects millions of people with a very strong presence offline as well as online business platforms.The success of UBON is a perfect example of a successful family-run business. Om Prakash Arora founded UBON in 1999 as a wholesale store selling earphones in Delhis oldest and biggest market, Lajpat Rai Market. In the course of time, Om Prakash Arora's son Mandeep Arora discovered many gaps in the electronics industry while working for his father in the wholesale business. By 2000, the UBON brand transitioned from being a distributor outlet to a peripheral retailer.