area activities expected to be performed by a optometrist
customer focus
optometrist is expected to greet and welcome all walk-in customers and guide them toward the
clinic, promoting the free eye check-up.
basis the eye test and the customer preference, he/she will share the requirements with the sales
associate or store manager to present the customer with an optimal selection of products.
eye check-up &
dispensing
during the eye check he/she is expected to thoroughly explain the process and duration to the
customer. this opportunity may be used to strike a conversation to build a rapport with the
customer and to convert the check-up into sales.
basis the eye check-up, he/she will share the prescription clearly and educate the customer about
single vision and progressive lens, recommending the appropriate lens and/or frames.
contributing to
store sales &
sop adherence
optometrist is expected to achieve the assigned target for sales, eye-check conversion and
returns, and follow all assigned sops diligently.
post making the sale, he/she is responsible for coordinating with the customer for product pickup, after receiving due communication from the warehouse. he/she will verify the accuracy of the
lenses fitted before handing over the product to the customer. in case of returns, he/she is
expected to understand the reason and try to resolve the same to control the return percentage.
he/she will be involved in stocktakes, maintaining sales floor standards, and other day-to-day
tasks to deliver the best shopping experience to the customers.
store upkeep &
maintenance
he/she is expected to maintain standards of hygiene in the store with respect to the
overall display, frames, instruments, and other store equipment by cleaning them regularly.
he/she must ensure the security of all equipment.
personal attributes & competencies
minimum qualification: diploma in optometry
ability to build rapport and trusting relationships