marketing manager

Solvix Skill Development Centre

ATL & BTL Activities:

ATL (Above The Line) activities typically refer to mass media advertising such as television, radio, and print ads.

BTL (Below The Line) activities involve more targeted and direct marketing efforts, such as promotions, sponsorships, and events.

Brand Management:

This involves overseeing and enhancing the brand image, ensuring consistency in branding across various channels.

Store Launch Activities:

Planning and executing marketing strategies for the launch of new stores, including promotional events and campaigns.

Campaigns:

Creating and managing marketing campaigns to promote products or services, increase brand awareness, and drive sales.

Store Branding:

Developing and implementing branding strategies specific to each store, ensuring a cohesive brand experience.

Marketing Plan:

Developing a comprehensive marketing plan that outlines the goals, strategies, and tactics to be employed over a specific period.

Retail Chain Marketing:

Implementing marketing strategies that are tailored to the retail chain as a whole, considering the unique aspects of the business.

Report Analysis of Marketing:

Analysing reports related to marketing efforts, such as campaign performance, ROI, and market trends.

Strategizing, Planning, Execution of Marketing Campaigns:

Developing marketing strategies, planning the execution of campaigns, and overseeing their implementation.

Report & Analysis:

Regularly assessing the success and impact of marketing initiatives, using data and analytics to inform future strategies.

Having a Marketing Head responsible for these areas is crucial for the overall success of a company's marketing efforts. This person needs to be strategic, creative, and data-driven to effectively promote the brand and achieve business objectives. They should also have strong leadership skills to manage a marketing team and collaborate with other departments within the organization.

Experience : 8 - 10 Years

No. of Openings : 2

Education : Professional Degree

Role : marketing manager

Industry Type : Call Centre / BPO / KPO / ITES / LPO

Gender : Male

Job Country : India