MARKETING MANAGER - Nashik

strategy and planning

market analysis: conduct in-depth market research to understand consumer behavior, target audience segments, and competitor strategies to identify market opportunities.

strategy development: develop and implement comprehensive, multi-channel marketing strategies (aligned with business goals) that cover digital, content, social media, email, and offline channels.

budget management: manage the marketing budget, allocate funds across different activities to maximize roi, and track expenditures meticulously.

ii. campaign execution and management

integrated campaigns: plan, execute, and oversee all marketing campaigns from concept through to completion, ensuring consistent brand messaging across all touchpoints.

digital marketing oversight: supervise digital marketing efforts, including seo (search engine optimization), sem/ppc (search engine marketing/paid ads), email marketing, and social media marketing.

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content strategy: oversee the development of high-quality, engaging content (., website copy, blog posts, case studies, videos) that attracts the target audience and supports lead generation.

brand management: act as the brand guardian, ensuring the company's tone of voice, visual identity, and messaging are consistent and positively reflected in all communications.

iii. performance analysis and reporting

kpi tracking: set clear key performance indicators (kpis) for all campaigns and channels (., website traffic, lead volume, conversion rate, cpa).

analytics: utilize tools like google analytics (ga4) and crm systems (., hubspot, salesforce) to track, measure, and analyze campaign performance and gather actionable insights.

reporting: prepare and present regular performance reports and strategic recommendations to senior leadership, justifying resource allocation and strategy adjustments.

iv. team leadership and collaboration

team/agency management: lead, mentor, and manage a team of marketing executives or coordinate the work of external agencies (creative, media, pr) to ensure timely and quality delivery.

sales alignment: collaborate closely with the sales and product teams to ensure marketing initiatives generate high-quality leads (mqls) and support the sales cycle effectively.

• Experience

  1 - 2 Years

• No. of Openings

  1

• Education

  Post Graduate (Other Master Degree, Post Graduate Diploma, M.B.A/PGDM)

• Role

  Marketing Manager

• Industry Type

  Oil / Gas / Petroleum / Solar / Power & Energy

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Ravi Chambers Basement, Below Laminate Gallery, Office No 8, Canada Corner,nashik