Marketing Manager - Nashik

Strategy and Planning

Market Analysis: Conduct in-depth market research to understand consumer behavior, target audience segments, and competitor strategies to identify market opportunities.

Strategy Development: Develop and implement comprehensive, multi-channel marketing strategies (aligned with business goals) that cover digital, content, social media, email, and offline channels.

Budget Management: Manage the marketing budget, allocate funds across different activities to maximize ROI, and track expenditures meticulously.

II. Campaign Execution and Management

Integrated Campaigns: Plan, execute, and oversee all marketing campaigns from concept through to completion, ensuring consistent brand messaging across all touchpoints.

Digital Marketing Oversight: Supervise digital marketing efforts, including SEO (Search Engine Optimization), SEM/PPC (Search Engine Marketing/Paid Ads), email marketing, and social media marketing.

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Content Strategy: Oversee the development of high-quality, engaging content (., website copy, blog posts, case studies, videos) that attracts the target audience and supports lead generation.

Brand Management: Act as the brand guardian, ensuring the company's tone of voice, visual identity, and messaging are consistent and positively reflected in all communications.

III. Performance Analysis and Reporting

KPI Tracking: Set clear Key Performance Indicators (KPIs) for all campaigns and channels (., website traffic, lead volume, conversion rate, CPA).

Analytics: Utilize tools like Google Analytics (GA4) and CRM systems (., HubSpot, Salesforce) to track, measure, and analyze campaign performance and gather actionable insights.

Reporting: Prepare and present regular performance reports and strategic recommendations to senior leadership, justifying resource allocation and strategy adjustments.

IV. Team Leadership and Collaboration

Team/Agency Management: Lead, mentor, and manage a team of marketing executives or coordinate the work of external agencies (creative, media, PR) to ensure timely and quality delivery.

Sales Alignment: Collaborate closely with the Sales and Product teams to ensure marketing initiatives generate high-quality leads (MQLs) and support the sales cycle effectively.

• Experience

  1 - 2 Years

• No. of Openings

  1

• Education

  Post Graduate (Other Master Degree, Post Graduate Diploma, M.B.A/PGDM)

• Role

  Marketing Manager

• Industry Type

  Oil / Gas / Petroleum / Solar / Power & Energy

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  Ravi Chambers Basement, Below Laminate Gallery, Office No 8, Canada Corner,nashik