In 2026, the Marketing Executive role has shifted from simply executing tasks to becoming a multi-channel strategist. While creative content and campaign coordination remain central, the modern executive is now expected to be data-literate and AI-proficient, often acting as a bridge between the brands creative vision and technical growth tools.
Below is a comprehensive job description for a Marketing Executive in today's landscape.
Job Summary
We are looking for a dynamic Marketing Executive to develop and oversee integrated marketing campaigns. You will be responsible for the end-to-end delivery of marketing initiativesfrom initial market research and content creation to performance analysis and optimization. The ideal candidate is a full-stack marketer: someone who is as comfortable writing persuasive copy as they are analyzing conversion data and managing AI-driven automation workflows.
Key Responsibilities
Campaign Execution: Plan and implement multi-channel marketing campaigns (Digital, Social, Email, and Offline) to drive brand awareness and lead generation.
Content & Storytelling: Create and curate high-quality content for blogs, social media, and newsletters, ensuring a consistent brand vibe across all touchpoints.
AI & Automation Management: Leverage AI tools (like ChatGPT, Jasper, or HubSpot AI) to scale content production, automate email journeys, and personalize the customer experience.
Performance Tracking: Monitor and report on KPIs such as ROI, Customer Acquisition Cost (CAC), and engagement rates using tools like Google Analytics 4 and CRM dashboards.
Market Research: Conduct competitor benchmarking and audience sentiment analysis to identify new growth opportunities and refine the brands value proposition.
Stakeholder Collaboration: Liaise with in-house designers, sales teams, and external agencies to ensure marketing efforts align with broader business goals.
Event Coordination: Organize and manage brand presence at webinars, trade shows, and product launches to enhance market visibility.
Required Skills & Qualifications
Experience
0 - 2 Years
No. of Openings
1
Education
Post Graduate (M.B.A/PGDM : Marketing)
Role
Marketing Executive
Industry Type
Manufacturing / Production / Quality
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery