a marketing executive is responsible for developing, implementing, and executing strategic marketing plans for an organization (or brand) to attract potential customers and retain existing ones. they play a vital role in building brand awareness and driving sales. 🚀
🎯 core responsibilities
the duties of a marketing executive are broad, encompassing both creative and analytical tasks:
1. campaign management & execution
planning: develop and implement cohesive marketing campaigns across various channels (digital, print, direct mail, events).
content creation: manage the creation and production of marketing materials, including brochures, advertisements, press releases, website content, and social media posts.
event coordination: organize and attend promotional events such as trade shows, exhibitions, and conferences.
digital marketing: execute day-to-day digital activities, including managing email marketing campaigns and optimizing website content.
2. market research and analysis
research: conduct market research to identify trends, opportunities, and competitive landscapes.
data analysis: analyze campaign performance data (using tools like google analytics) to measure effectiveness, roi, and determine areas for improvement.
reporting: prepare detailed reports on marketing campaign results, expenditures, and overall budget status for management.
3. brand and stakeholder management
brand consistency: ensure all marketing materials and communications adhere to the company's brand guidelines and voice.
internal coordination: work closely with sales, product development, and customer service teams to ensure alignment of marketing strategies with business goals.
vendor management: liaise with external agencies, designers, and suppliers to ensure projects are completed on time and within budget.
Experience
Fresher
No. of Openings
200
Education
12th Pass, B.A, B.Com, B.Sc, M.B.A/PGDM
Role
Marketing Executive
Industry Type
FMCG / Retail / Food / Beverages
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Impact HR and KM Solutions Near Canada Corner Signal Ravi Chambers Basements Below Laminate Gallery