• create and optimize ad campaigns and paid search landing pages
• monitoring competitor activity in order to identify any new strategies that may affect business goals
• use google ads to drive a variety of online marketing campaigns
• executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
• analyse and optimize pay-per-click (ppc) campaigns to increase roi
• partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated
• develop ppc strategies to increase online visibility
• creating reports detailing campaign results and making recommendations for future campaigns
• analysing customer data to identify potential customers who may be interested in the company’s products or services
• once the campaign is running ,monitoring it's performance by various techniques like lowering budget ,using different keywords.