digital media marketing manager
key responsibilities
• formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands
• manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
• engage in hands-on interaction across online platforms viz. facebook, twitter, instagram, linkedin, youtube, snapchat, pinterest,
websites, mobile apps, relative blogs, forums and more
• actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams’ partnership
• assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand
• prepare analysis, review & reports on campaign effectiveness by tracking kpi’s measuring the impact of social & digital media strategies
• plan & prepare monthly & quarterly campaign plans for the brand
• be actively involved in seo/tech/media/orm efforts with the support team(s)
• responsible to manage and update partner websites in collaboration with internal teams as deemed necessary
• master media workflow & respective online tools thus aiding the brand
• collaborate and guide the immediate team members- digital media executive(s)
• manage and overcome routine challenges
• liaison with the client thus maintain first level contact with brand pocs
• attend & cover on-ground events & workshops as deemed necessary
• liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
qualification requisite
• post graduate, graduate or holder of ugc approved diploma in mass media/marketing communication/advertising or equivalent
• certification in digital media/seo/sem/ecommerce will be added honors
• 3+ yrs exp