 Creating and executing a Search Engine Optimization (SEO) strategy
 Developing and managing social media campaigns across multiple channels
 Monitoring competitor activities online and creating campaigns based on findings
 Creating reports and analyzing data to measure the success of marketing initiatives
 Researching the latest trends in digital marketing
 Conducting keyword research to determine which words to rank for in SEO and PPC strategies
 Designing user personas and customer profiles to guide marketing efforts
 Working with tools such as Google AdWords, SEMrush, and Facebook Ads
 Managing the flow of contact data to CRM systems with landing pages and forms
 Editing and proof-reading content for websites and blogs
 Producing original marketing content for paid and organic advertisements
 Designing essential marketing tools such as social media creative and forms
 Using CMS (Content Management System) tools for promotion
 Collaborating with team members on brand awareness campaigns
 Creating presentations to assist marketing teams