Urgent Requirement For Digital Marketing Specialist

1 - 7 Years
10 Openings
Not Disclosed
Face-to-Face interview
Gurgaon

Key Skills

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Job Description

Job Title: Digital Marketing Specialist Job Description:

We at VIS, are seeking a motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will have 2-3 years of experience in digital marketing,

preferably in the education or international recruitment sector, who will work in a fast-paced environment, collaborating with the marketing team to deliver measurable results for our clients.

Key Responsibilities:

Develop and Implement Comprehensive Digital Marketing Campaigns:

— Devise and execute end-to-end digital marketing strategies aligned with international student recruitment goals.

— Lead a team to create, deploy, and optimize digital advertising campaigns across various platforms, including social media, search engines, and display networks.

Market Research and Competitor Analysis:

— Conduct thorough market research and competitor analysis to identify emerging opportunities and trends in the international student recruitment landscape.

— Provide actionable insights and recommendations based on data-driven analysis.

Content Creation and Engagement:

— Oversee the creation of engaging and relevant content for digital channels such as the website, blog, and social media platforms.

— Ensure content aligns with the company's brand voice and resonates with the target audience.

Performance Monitoring and Analysis:

— Utilize relevant analytics tools to monitor and analyze the performance of digital marketing campaigns.

— Make data-driven decisions and adjustments to optimize campaign effectiveness.

Cross-Functional Collaboration:

— Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall recruitment goals and objectives.

— Lead and coordinate efforts with admissions, enrollment, and academic teams to maximize synergy.

SEO and SEM Strategies:

— Implement effective SEO and SEM strategies to improve the company's online visibility and search engine rankings.